DECEMBER 2010

Marla Ink News

News and Views from Marla Ink Productions
 

Fad-Free Marketing

Are you ready to shape up your marketing communications in 2011?
 

We've got some tasty tips for you on the Ink Blog this month! And in the spirit of new year's traditions, we’re following the lead of the best diet tips: no fads and no fake fixes. Just sensible advice for lasting results.

> Fill up on "The MarCom Diet."

What We're Working On

Marla Ink clients are reenergizing their marketing efforts as 2010 comes to a close.

While 2009 and early 2010 saw a number of smaller initiatives and one-off projects, we've been seeing a growing uptick in communications-driven initiatives in particular over the past six months and as we look at the first half of 2011.

Revamping website content has been a big push for almost every one of our clients. The web is a constantly evolving marketplace, and companies are realizing they need to overhaul their content and rethink how their website fits into the broader marketing and sales strategy.

We're also seeing opportunities for clients to improve both the consistency and frequency of their communications, to dip another toe into appropriate social media channels, and to consider how they can leverage public relations more effectively in a noisy marketplace.

What are you working on? How are the trends impacting your business? We'd love to hear from you!

Also in this issue: 

  • A Round-Up of Marketing Lists from Around the Web
  • Get Social with Marla Ink