Marla Ink News

News and Views from Marla Ink Productions

The Rearview Mirror and the Road Ahead

Don't worry. This year is finally coming to a close.

2009 was a tough one for just about everyone. But this week on the Ink Blog, we take a look back and discover that, while no one's feeling too sad to see it go, 2009 allowed us (forced us?) to revisit some basic essentials in the world of marketing – things like expanding our business and social networks, paying closer attention to strategic planning and ROI, and finding the right messages and media to connect with our customers.

It also challenged us to think differently and let go of the same-ole same-ole once and for all.

At the same time, the social media tools available to us now – and that became more a part of the mainstream in 2009 – are opening up new possibilities and bringing opportunities closer within reach.

The challenges in 2010? To keep the momentum going. To keep an open mind about new ways of doing things. To lead the charge rather than be dragged along by your customers or – worse – your competition.

Read the full article, "That Wasn't So Bad, Was It? Marketing Lessons (Re)Learned in 2009."

In this issue:

Tasty Tidbits: Our Annual Holiday Roundup of Helpful Marketing Links, Tools and News
Up-to-the-Minute News in 140 Characters or Less
The Big List: B2B Marketing & Sales Blogs
Stock Photography on the Cheap
Make Your Handwriting Famous

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