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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 30 May 2012 05:59:29 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>The Ink Blog</title><link>http://www.marlaink.com/the-ink-blog/</link><description>Marketing Communications and More from Marla Ink</description><lastBuildDate>Fri, 09 Mar 2012 19:47:12 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Cards with Personality</title><category>Branding</category><category>business cards</category><category>design</category><category>inspiration</category><category>printing</category><dc:creator>Marla Lepore</dc:creator><pubDate>Fri, 09 Mar 2012 19:40:36 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/cards-with-personality.html</link><guid isPermaLink="false">918840:10747784:15366834</guid><description><![CDATA[<p style="text-align: center;">&nbsp;</p>
<p style="text-align: center;"><img src="http://www.marlaink.com/storage/moo-cards.gif?__SQUARESPACE_CACHEVERSION=1331322298515" alt="" /></p>
<p>I am loving my new <a href="http://us.moo.com/" target="_blank">Moo</a> cards. What are some of your favorite or unique business card designs?</p>
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]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-15366834.xml</wfw:commentRss></item><item><title>For the rest of us...</title><category>#thankyouSteve</category><category>Apple</category><category>Apple</category><category>Steve Jobs</category><category>inspiration</category><category>marketing tools</category><dc:creator>Marla Lepore</dc:creator><pubDate>Mon, 10 Oct 2011 14:29:48 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/for-the-rest-of-us.html</link><guid isPermaLink="false">918840:10747784:13145086</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.marlaink.com/storage/Apple.png?__SQUARESPACE_CACHEVERSION=1318260133017" alt="" /></span></span>When I was a senior in high school, I was required to take a computer programming class. I&#8217;m probably dating myself by telling you we were learning the Fortran language.</p>
<p>Well, &#8220;we&#8221; might be overstating it. Some people in my class were definitely learning it. I wasn&#8217;t one of them.</p>
<p>Computer programming (and by extension, all things computer related) was just one of those things that didn&#8217;t connect up in my brain. And this wasn&#8217;t like Chemistry class the year before, when during the last two weeks of class, it suddenly hit me in a flash of comperehension. As Mrs. Hamilton droned on in the front of the room, I was staring blankly ahead,&nbsp;wondering why on earth she had decided on that hair cut, when just like that: It all made sense. The Periodic Table, the formulas, all of it. The proverbial lightbulb illuminating above my head.</p>
<p>There would be no blinding flash of the not-so-obvious for me in computer class. I only passed by the skin of my teeth and through the kindness (or exasperation&mdash;there was a lot of begging and pleading) of our teacher.</p>
<p>After graduation I headed to college with my Smith-Corona typewriter and never looked back. I did have a roommate who owned a fancy Brother typewriter that made me think computers might not be such a bad thing. It wasn&#8217;t officially a computer in any form that I&#8217;d ever seen (no strange lines of code required), but it stored what you typed and then waited as you fed paper into the roller, shooting out your beautifully typed pages one at a time. That was cool.</p>
<p>But it did nothing to really persuade me that computers would be in any way a part of my life. So when my California-born Econ professor, who was something of a mentor to me, kept trying to convince me to apply for a job at Apple Computers when I graduated (&#8220;It&#8217;s such a cool place to work! It&#8217;s on the cutting edge of everything! And Cupertino&#8217;s so beautiful!&#8221;), well, once again, I just didn&#8217;t get it. I knew what Apple was. Sort of. To me it was an enigmatic company with plenty of bravado, daring commercials and creations that were revolutionizing&#8230;uh, something. But in 1989, I wasn&#8217;t sure exactly what.</p>
<p>My professor wrote letters of recommendations for me to use when I applied for that job at Apple. If I look long and hard enough, I&#8217;ll probably find them in an old box somewhere in a closet.</p>
<p>About a year into my first job out of college, doing grunt-work in the Campaign Department at United Way, I befriended my counterpart in the Marketing Department. She showed me something magical. She was creating these documents with graphics and columns and all different kinds of fonts&mdash;these <em>publications</em>&mdash;and she was doing it on a computer that looked like no other computer I&#8217;d ever seen. The Macintosh.</p>
<p>I was a goner.&nbsp;</p>
<p>I learned to use the mouse. And then I learned to draw pictures. I learned to put words in beautiful type and make it look like the newspaper, or a book, or a brochure. It printed out just like it looked on the screen!</p>
<p>I never needed to type in one single line of code. I highlighted and double-clicked.&nbsp;I learned to organize my files by dragging them onto pictures of folders. Or get rid of them by dragging them over to the trash can!&nbsp;</p>
<p>I learned it all in about three days.&nbsp;</p>
<p>And I never looked back. My career moved in directions I&#8217;d never anticipated and never could have planned. And it was because of a computer, of all things.</p>
<p>A computer for the rest of us.</p>
<p>#thankyouSteve</p>
]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-13145086.xml</wfw:commentRss></item><item><title>Does Google+ = Information Overload x Infinity?</title><category>Google+</category><category>Twitter</category><category>information overload</category><category>social media</category><category>social media</category><category>social networking</category><category>social networks</category><dc:creator>Marla Lepore</dc:creator><pubDate>Thu, 11 Aug 2011 15:33:06 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/does-google-information-overload-x-infinity.html</link><guid isPermaLink="false">918840:10747784:12484713</guid><description><![CDATA[What&#8217;s your take on Google+?

Having dipped a toe in recently, I&#8217;ve offered up invitations to others and am finding that people generally aren&#8217;t too excited about getting on the bandwagon. Is it too much information, finally?
]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-12484713.xml</wfw:commentRss></item><item><title>What's Killing Your Communications?</title><category>copywriting</category><category>marketing communications</category><category>marketing communications</category><category>marketing jargon</category><category>unique marketing</category><category>writing</category><dc:creator>Marla Lepore</dc:creator><pubDate>Wed, 13 Apr 2011 20:12:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/whats-killing-your-communications.html</link><guid isPermaLink="false">918840:10747784:11749832</guid><description><![CDATA[Years ago I attended a seminar by a performance management expert, and while I'm sure he shared lots of useful tips, there's one simple story that I always come back to.

He told us that one of the most common comments he heard from managers seeking out his advice was, "We have a lot of dead wood in this company that we need to weed out."

And his response would always be:

"Well, were they dead when you hired 'em? Or did you kill 'em?"]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11749832.xml</wfw:commentRss></item><item><title>The MarCom Diet</title><category>B2B marketing</category><category>marketing</category><category>marketing communications</category><category>marketing planning</category><category>marketing plans</category><category>marketing priorities</category><category>small business marketing</category><dc:creator>Marla Lepore</dc:creator><pubDate>Tue, 28 Dec 2010 21:23:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/the-marcom-diet.html</link><guid isPermaLink="false">918840:10747784:11749926</guid><description><![CDATA[Another new year is approaching, and it’s time to get your marketing communications and planning in shape. In the spirit of new year’s traditions, we’re following the lead of the best diet tips: no fads and no fake fixes; just sensible advice for lasting results.
]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11749926.xml</wfw:commentRss></item><item><title>Did you read the rest of th..?</title><category>copywriting</category><category>copywriting</category><category>web copy</category><category>website copy</category><category>writing</category><category>writing for the web</category><category>writing tips</category><dc:creator>Marla Lepore</dc:creator><pubDate>Tue, 28 Sep 2010 20:30:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/did-you-read-the-rest-of-th.html</link><guid isPermaLink="false">918840:10747784:11749992</guid><description><![CDATA[If you're like most people, you don't read on unless you're engaged by the first few words in a web headline, according to new Eyetrack III research conducted by the Poynter Institute.]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11749992.xml</wfw:commentRss></item><item><title>What's your pitch?</title><category>Creativity</category><dc:creator>Marla Lepore</dc:creator><pubDate>Thu, 19 Aug 2010 20:35:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/whats-your-pitch.html</link><guid isPermaLink="false">918840:10747784:11750028</guid><description><![CDATA[Need to pitch an idea, story or concept? As with most things in life, we can learn a thing or two about it from Jim Henson and the Muppets.]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11750028.xml</wfw:commentRss></item><item><title>Did you proofread that?</title><category>embarrassing typos</category><category>proofreading</category><category>writing tips</category><dc:creator>Marla Lepore</dc:creator><pubDate>Wed, 14 Jul 2010 20:41:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/did-you-proofread-that.html</link><guid isPermaLink="false">918840:10747784:11750102</guid><description><![CDATA[I recently requested to join a LinkedIn Group for writers, editors and other publishing-related professionals. Can you can catch the grammatical error in the auto-reply I received?]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11750102.xml</wfw:commentRss></item><item><title>Leads Not Living Up?</title><category>B2B lead management</category><dc:creator>Marla Lepore</dc:creator><pubDate>Thu, 03 Jun 2010 20:54:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/leads-not-living-up.html</link><guid isPermaLink="false">918840:10747784:11750236</guid><description><![CDATA[Generating leads is one thing; turning them into paying customers is another. If your leads aren't living up to their full potential, it might be time to take a look at your lead management process.]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11750236.xml</wfw:commentRss></item><item><title>But Enough About You</title><category>marketing</category><category>marketing communications</category><category>marketing communications</category><category>marketing jargon</category><category>marketing planning</category><category>small business marketing</category><category>writing tips</category><dc:creator>Marla Lepore</dc:creator><pubDate>Fri, 16 Apr 2010 21:00:00 +0000</pubDate><link>http://www.marlaink.com/the-ink-blog/but-enough-about-you.html</link><guid isPermaLink="false">918840:10747784:11750874</guid><description><![CDATA[Marketing tunnel vision. It can happen to the best of us. We get so wrapped up in our day-to-day projects and tasks, that we forget about the world outside. Then we wonder why the marketing efforts didn't pan out the way we thought they would.]]></description><wfw:commentRss>http://www.marlaink.com/the-ink-blog/rss-comments-entry-11750874.xml</wfw:commentRss></item></channel></rss>
